Business School Surveys in India-2003
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Case Details:
Case Code : BSTA056
Case Length : 16 Pages
Period : 2004
Organization : -
Pub Date : 2004
Teaching Note :Not Available
Countries : India
Industry : -
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Introduction
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In late 2003, Directors and Deans of B Schools in India waited anxiously for the new admission season to start. Four of India's leading business and current affairs magazines, Business Today, Business World, Business India and Outlook had published rankings of B Schools. The B Schools which had fared well in these surveys were giving wide publicity to these rankings. While the impact of the B School surveys was far from clear, there was little doubt that they would affect the admissions process. In a rapidly polarizing market, competition for attracting students and recruiters had intensified. B School surveys seemed to have hastened this process.
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Background Note
With about 857 B Schools, management education in India had come a long way since the country's independence in 1947. Till the late 1980s, the MBA scenario in India was quite depressed. Most markets were protected. Once a license had been obtained from the government, project management and operational efficiency were the critical success factors in most industries. So for most companies, finance and operations were the critical functions. Engineers and Chartered Accountants held key positions in most large companies. Till the 1980s, few MBAs held senior level corporate positions in the country.
India's economic liberalization and opening up of the markets since the early 1990s created new opportunities for MBAs. Management graduates became much sought after, in functions like brand management, market research, consulting and strategic planning. The prestigious IIMs offered only a limited number of seats. Hundreds of B Schools sprouted all over the country to meet the demand supply gap.
As the supply of MBA seats increased, prospective students became more discerning. Applicants were concerned about getting value for the money and time they were investing. They needed to know which B School could meet their career aspirations both in terms of training and placement opportunities. Except for the top B Schools, information about the other B Schools was lacking. Under these circumstances, various agencies started offering their services for conducting surveys of B Schools and ranking them...
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